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Marketing
and Business Development in Germany

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Welcome to my personal blog about marketing in business development in Germany

Starting a blog was a personal and fulfilling way to share my thoughts and experiences with a wider audience.

I’ve been living and working in different cultures, which gives me a unique perspective on doing marketing and business development in different countries.

My objective was to share this perspective and provide valuable insights to others who are interested in entering German market.

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About

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Hi, I'm Inga Lamouroux

You might think I’m French based on my name, but I’m actually Estonian. I moved to Germany when I was 18 to study at the University of Cologne. After completing my studies, I began my career in marketing and business development.

I’m passionate about online marketing because it gives me access to real-time data that makes it easier for me to plan and strategize. But to me, online marketing is just a toolbox – it’s up to us to decide how we use it.

I believe in building strong, long-term relationships with customers by getting to know them and meeting their needs. To me, customers are real people with real hearts, not just metrics like cost per acquisition, cost per lead, traffic, or conversion rate. My goal is to turn one-time customers into loyal ones by building trust and developing relationships.

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My experience in a nutshell:

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15 years of relevant work experience, 

4 years in Business-Development and 

7 years of Marketing Strategy 

4 years in Online-Marketing, 

specialized in B2B marketing in the technology service (IT) sector, 

now I am heading Digital Marketing in on of the leading online marketing agencies in Germany — and I enjoyed every minute of it!

 

Why do I blog about marketing?

Well, firstly, it helps me to structure the challenges that I face on a daily basis. By writing about them and thinking through possible solutions, I am able to gain a better understanding of up-to-date marketing and come up with more effective ways to address them.

Secondly, I enjoy sharing valuable insights and knowledge with others. Blogging gives me an opportunity to share my experiences and expertise with a wider audience, and I find it fulfilling to be able to help others through my writing.

Thirdly, I want to connect with and help like-minded people who may be facing similar challenges. By sharing my experiences and insights, I hope to be able to provide valuable guidance and support to others who are facing similar issues.

Finally, I enjoy discussing and connecting with others who are interested in the same topics as me. Blogging allows me to engage with a community of like-minded individuals and see how others are solving their challenges. 

And I enjoy to write and to create. I write every article from the scratch, so you will not find any article that is translated!

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FAQ

My blog is called Inga-MarketInga because it is a play on my name, Inga, and my profession, marketing. The wordplay was created by my colleagues, and once it was pronounced, there was no going back. I decided to use it as the name for my blog because it is catchy and memorable, and it reflects my personal brand as a marketing professional. Additionally, the name Inga-MarketInga captures the essence of my blog, which is a platform for sharing my insights, knowledge, and experience in the field of marketing.And this word-play has accompanied me for the last 10 years! Even on the management level my presentation has been given this name, saying “presentation of marketinga”. 

So when the question arose as to how to name my blog, it was obvious to me that this particular wordplay would become its name. That’s how MarketInga was born – a blog about marketing and business development in Europe!

The MarketInga blog is a non-profit platform that focuses on B2B marketing, entrepreneurship, and business growth in Germany. It is a bilingual blog, designed to share up-to-date information, insights, and best practices for tackling business challenges in both Eastern and Western Europe. The goal of the MarketInga blog is to facilitate the transfer of knowledge and experience between these two regions, helping professionals and entrepreneurs to succeed in the dynamic and competitive business environment of Germany.

As a business owner, expanding into new markets can be an exciting and rewarding endeavor. But when it comes to Europe, it’s important to understand that there is no one-size-fits-all approach. Each country in Europe has its own unique culture, languages, and business practices, so it’s essential to do a deep analysis of each country you are considering before making a move.

One of the first steps to developing your business in Europe is to identify which countries offer the best opportunities for your specific product or service. This will likely involve conducting market research to determine the demand for your offering, as well as analyzing factors such as the competition landscape and local regulations.

Once you have identified a list of target countries, it’s important to thoroughly research each one. This includes learning about the local business culture, customs, and laws, as well as understanding the preferences and needs of your target audience.

One way to gain a better understanding of the local market is to partner with a local business or organization. This can provide valuable insights and help you navigate the local landscape more effectively. You may also want to consider hiring local employees or consultants to help you understand the local market and build relationships with key players.

In addition to understanding the local market, it’s also important to have a solid business plan in place. This should include a clear vision for your company’s growth in Europe, as well as a roadmap for achieving your goals. This may involve identifying new distribution channels, establishing partnerships, or adapting your product or service to meet the needs of the local market.

Finally, it’s essential to have a strong online presence in Europe. This includes having a website that is optimized for local search engines and translated into the relevant languages. It’s also important to have a social media presence and to engage with your audience online.

Developing your business in Europe can be a challenging but rewarding endeavor. By doing your homework and being strategic about your approach, you can successfully expand your business and tap into new markets.

My approach to entering the German market is to divide the process into three stages: preparation (market analysis), development, and implementation. During the preparation stage, I conduct market analysis to gather information about the target market and assess its potential. In the development stage, I create a plan for entering the market and start implementing it. Finally, in the implementation stage, I execute the plan and track the results using the criteria that I have established in advance. This allows me to control the process and make adjustments as needed to ensure the success of my efforts in the German market.

In my blog, you will find answers to the following questions:

I. How to start a business in Germany?

  • What are the most promising products or services in the German market?
  • How do I get started in building a business in Germany?
  • What are the steps for starting a business in Germany?

II. How to launch a product in Germany?

  • How do I introduce a new product to the market?
  • What are the best ways to promote a new product in Germany?

III. Where to find first orders?

  • How can I find B2B customers (lead generation) in Germany?
  • What are the most effective techniques for B2B lead generation in Germany?
  • Which marketplaces and platforms are worth considering for finding customers in Germany?

IV. Where and how to find business partners in Germany?

  • What are the best ways to use LinkedIn for lead generation and finding business partners in Germany?
  • What are some smart tips for finding business partners in Germany through LinkedIn?

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